Research Guides: Marketing: Home

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Compulsive Buying by Trevor A. Smith; Kenroy C. Wedderburn
Call Number: Click blue book title to read
ISBN: 9781793645739
Publication Date: 2021-11-03
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

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This subject guide contains information about researching marketing by using databases, books, journals, and the internet.

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"Five Steps to Building a Personal Brand You Feel Good About," a TED Talk by Marcos Salazar. (CC BY-NC-ND 3.0)

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