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Why do heroes fight each other? Why do villains keep trying even though they almost never win? Why don't heroes simply take over the world?Economics and comic books seem to be a world apart. But in the hands of economics professor and comic hero aficionado J. Brain O'Roark, the two form a powerful alliance. With brilliant deadpan enthusiasm he shows how the travails of superheroes can explain the building blocks of economics, and how the laws of economics explain the mysteries of superhero behaviour.