What Can I do With This Major?: Marketing

Market Research Analyst or Marketing Specialist:
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Marketing Manager:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Marketing Strategist:
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Public Relations Specialist:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Advertising and Promotions Manager:
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Art Director:
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.

Copy Writer:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Program Director:
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Green Marketer:
Create and implement methods to market green products and services.

Advertising Sales Agent:
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Many professionals seek out and earn professional licenses and certifications after graduating from college. Licensure and certification credentials support the qualifications of professionals in their field and may be required by your employer. Certification recognizes professionals who have achieved a specific level of training or experience and is generally voluntarily. Licensure is typically mandated by an accrediting agency that gives individuals the permission to practice within their profession.

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